Download PDF by Evgenii Prussakov: Affiliate Program Management: An Hour a Day

By Evgenii Prussakov

ISBN-10: 0470651733

ISBN-13: 9780470651735

Affiliate advertising is scorching; this is tips on how to get your software going

Nearly each save within the web shops' most sensible 500 has an internet online affiliate marketing application. Now loose associate networks, automation software program, and pay-for-performance reimbursement versions are making it effortless for small companies to exploit this advertising and marketing device. within the well known An Hour a Day layout, this advisor contains a precise, real-world, task-based method of constructing, launching, and dealing with a winning online marketing software. It explores industry learn, picking out money types and reporting instructions, recruiting associates, crafting applicable communications, and masses more.

  • Affiliate advertising courses support improve advertising and marketing efforts with no incurring over the top expenses; this Hour a Day advisor offers every little thing retailers, company proprietors, and people charged with handling an associates program have to know
  • Offers a latest, real-world, step by step advisor to discovering, launching, coping with, and optimizing a winning online marketing program
  • Covers social media; developing regulations; operating with feeds, coupons, widgets, and video; growing compelling content material; dealing with companions who're no longer assembly ambitions; and masses more

Affiliate software administration: An Hour a Day is the selfmade consultant to making plans and retaining a winning associate program.

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Extra info for Affiliate Program Management: An Hour a Day

Example text

50 for each newsletter sign-up (CPL). Or an advertiser may decide to employ both the CPL and pay-per-call (PPCall) models within one program, by paying both for lead-generating forms filled out on their site and for phone calls referred by affiliates. com. In November 1994, CDNOW started its BuyWeb program, which was the first online marketing program of its kind at that time. Amazon continued this pattern in July 1996 with its associates program. Amazon claims to have more than 1 million associates worldwide as of 2010.

Kevin Gold, publisher, Search Marketing Standard magazine and director of Marketing, iNET Interactive Geno Prussakov has written the only book an affiliate program manager needs. In Affiliate Program Management: An Hour a Day, he provides an in-depth and comprehensive guide to designing, implementing, and running an affiliate marketing program. Over the course of 18 chapters, he covers the entire process, from competitive market analysis and how to determine payment models all the way through to handling fraud and important mistakes to avoid.

During this week I will also discuss alternative tracking solutions and compensation models and show how to develop an approach to progress analysis. Chapter 17: Deadliest Mistakes to Avoid describes 40 mistakes you want to avoid while managing your affiliate program. The mistakes are split into two groups: those committed by merchants and those made by affiliate program managers. Chapter 18: Affiliate Program Promotion Ideas provides you with more than two dozen practical ideas on affiliate program promotion.

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Affiliate Program Management: An Hour a Day by Evgenii Prussakov

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